- Investigate the creative workforce requirements of occupations in the 21st century, especially knowledge-based services, e.g. tourism, health, financial, government and education services.
- Provide new education and training products, models and practices of learning for a creative workforce.
- Develop innovative schemes to bridge the often lengthy interval between graduation and economic productivity in creative professions and enterprise.
- Investigate the uses of 'digital literacy' and 'vernacular creativity' beyond formal education.
